Love Your Style

Schaefer’s - Women’s Fashion Destination
Since 1929

Personalized Service

Exceptional Customer Care

Shop the World

Over 50 Brands under One Roof

Quality Trends

Renowned Styles for all Occasions

Proudly Canadian

Discover Canadian Designers

Struggling to find the perfect fit?

Many women struggle to find clothes that make them feel beautiful, sexy and confident. A poor fit, the wrong bra size or crummy service can leave you feeling discouraged. Don’t be so hard on yourself.

We Can Help You Love Your Style

Feel Beautiful and Confident

At Schaefer’s, we help you look good and feel confident. Our incredible selection of over 50 quality brands offers something for everyone. Shop the world, right here in Goderich. We offer personalized service and we go above and beyond to help you discover your style and feel beautiful.

We understand women and we understand fit. Every body is different and we have something for everyone. From petites, to regular sizes, we focus on finding the best fit for you. Our high quality fashion, name brands and seasonal trends that ensure you feel confident and beautiful every day.

Welcome to Schaefer's

Women’s Fashion Destination Since 1924

Unstoppable Women

We love supporting women. At Schaefer’s, we believe that when women feel beautiful and confident, they are unstoppable. We help women find everything they need for inspiring fashion, all under one roof, so they can achieve their dreams. From the latest trends, to essentials, intimates, swimwear and accessories, we can help you love your style.

Trend Setting is in Our Blood

For over 90 years, Schaefer’s has been offering the most sought after fashion trends from around the world. From flapper dresses in the 20s, to Levis in the 60’s, Schaefer’s is dedicated to offering an incredible selection of women’s fashion. We offer both classic essentials that will last you a lifetime and seasonal additions to spice up your wardrobe.

Exceptional Service

At Schaefer’s our customers come first. We care about our customers and are dedicated to providing the highest quality fashion from Canada and the world. For over 95 years, we have been bringing the latest and most sought after trends to Goderich. We know how difficult it can be to find clothes that fit you perfectly. We are here to help to ensure you feel confident, look good and love your style.

Our commitment to customer service, personal shopping and providing quality customer care sets us apart. We know our customers and work to build lasting relationships. We are dedicated to offering exceptional fashion and service so you can feel confident in your style.

Personal Styling

Skip the line and book a personal shopping experience with one of our experienced stylists.

Complimentary Bra Fitting

Finding the bra that fits you perfectly will revolutionize the way your clothes look and feel. Ask for a complimentary bra fitting today.

Virtual Shopping

Inspired by our website, but unable to make it into the store? No problem! Contact us by phone or email and we will help you find exactly what you are looking for and ship it today.

Customer Profiles

Start your customer profile today and we will send personalized emails and updates just for you.

Over 50 Top Designers Under One Roof

Explore Our Collections


Love Your Style


Become Unstoppable

1. Visit Us or Shop Online!

Experience Schaefer’s. It’s worth the drive. Visit the store or contact us directly by phone or email. Book a personal styling appointment and start shopping today.

2. Exceptional Selection

Browse our exceptional selection and experience our dedication to personalized service. Discover the latest trends and everyday essentials.

3. Love Your Style

Feel confident, beautiful and powerful in your new items from Schaefer's. Embrace your style and become unstoppable.

Our Customers From Near and Far Become Friends

Jane Iddison

July 2021

Good morning, I wanted to send a note and tell you what a great experience I had in your Store yesterday.  Cindy helped me find bras and a bathing suit and a dress for our Granddaughters wedding.  She was patient and kind and very honest what looked ok on me as I was shopping alone.  I will be back, thank you so much, also I felt safe with covid rules 🙂


Evie Shand

Goderich, ON

Schaefer’s Ladies Wear is situated on the Square in the beautiful town of Goderich, Ont., once described many years ago as “The Prettiest Town in Canada” by Queen Elizabeth 2nd.  It has been a family owned business for generations and a much beloved staple in our town.

Anne and her staff are very professional, friendly and eager to assist customers who enter the store.  They have an excellent array of beautiful ladies wear, swim wear, lingerie, purses, scarves, jewelry and much more.  They are always updating their stock and they keep abreast with the very latest fashion trends.  (In my opinion, they also carry the very best face masks in the area with colours and designs to suit everyone‘s taste).

During this very trying Covid period, Anne and her employees have gone above and beyond, making sure that they comply to the letter with the rules and regulations set out by the Province of Ontario to ensure that Schaefer’s Ladies Wear is a very clean, safe environment in which their customers can enjoy the ultimate shopping experience.  I personally have always felt very safe and completely at ease while in the store.

At this time, I would like to congratulate Anne and her loyal staff on their many years of being a highly successful business in Goderich.  Thank You also for making my personal shopping in the store such a fun and pleasurable experience.

Gayle VanAltena

Personal Shopping - Thank you!

“I took my 87 year old mother-in-law bra shopping. The staff were amazing. One in particular was so kind in measuring, fitting and taking time to choose the most comfortable fitting bra. She took her time and never rushed my mother-in-law to make her decision! I highly recommend this store for lingerie and clothing for women of ALL ages!”

A Personal Styling Appointment

We’ll send you all the updates on latest trends, store discounts and inspiring fashion.


Love Your Style at Schaefer’s

Don’t struggle to find fabulous clothes anymore. Discover your inspired style at Schaefer’s. Experience Schafer’s personalized customer service, shop the world and invest in quality clothing. We can help you look good and feel confident, whether it’s everyday essentials, seasonal trends, swimwear or intimates. Love your style at Schaefer’s.

Contact Us

162 Courthouse Square, Goderich, ON N7A 1N1

Monday - Saturday: 10AM - 5PM
Sunday: 11AM-3PM

"Seasons" Fashion Blog by Schaefer's

Tribal Summer Dresses for Wedding guests

Summer Wedding Guest Dresses: Your Ultimate Guide

Attending a summer wedding means embracing the opportunity to don a stylish, comfortable dress suitable for celebrating love under the sun. This guide will walk you through everything from the hottest trends to practical tips on selecting the perfect summer wedding guest dress.

Read More »

Get 10% Off Now!

Sign up for our Schaefer’s Newsletter and get a 10% discount off your next purchase with us.
Watch your email for a SECRET WEBSITE CODE to get your 10% off.  

It’s our way of saying thank you for your loyalty, for visiting our website and for shopping with us.

We love being your fashion destination store!