Love Your Style
Schaefer’s - Women’s Fashion Destination
Exceptional Customer Care
Shop the World
Over 50 Brands under One Roof
Renowned Styles for all Occasions
Discover Canadian Designers
Struggling to find the perfect fit?
We Can Help You Love Your Style
Feel Beautiful and Confident
At Schaefer’s, we help you look good and feel confident. Our incredible selection of over 50 quality brands offers something for everyone. Shop the world, right here in Goderich. We offer personalized service and we go above and beyond to help you discover your style and feel beautiful.
We understand women and we understand fit. Every body is different and we have something for everyone. From petites, to regular sizes, we focus on finding the best fit for you. Our high quality fashion, name brands and seasonal trends that ensure you feel confident and beautiful every day.
Welcome to Schaefer's
Women’s Fashion Destination Since 1924
We love supporting women. At Schaefer’s, we believe that when women feel beautiful and confident, they are unstoppable. We help women find everything they need for inspiring fashion, all under one roof, so they can achieve their dreams. From the latest trends, to essentials, intimates, swimwear and accessories, we can help you love your style.
Trend Setting is in Our Blood
For over 90 years, Schaefer’s has been offering the most sought after fashion trends from around the world. From flapper dresses in the 20s, to Levis in the 60’s, Schaefer’s is dedicated to offering an incredible selection of women’s fashion. We offer both classic essentials that will last you a lifetime and seasonal additions to spice up your wardrobe.
At Schaefer’s our customers come first. We care about our customers and are dedicated to providing the highest quality fashion from Canada and the world. For over 95 years, we have been bringing the latest and most sought after trends to Goderich. We know how difficult it can be to find clothes that fit you perfectly. We are here to help to ensure you feel confident, look good and love your style.
Our commitment to customer service, personal shopping and providing quality customer care sets us apart. We know our customers and work to build lasting relationships. We are dedicated to offering exceptional fashion and service so you can feel confident in your style.
Over 50 Top Designers Under One Roof
Explore Our Collections
Love Your Style
1. Visit Us or Shop Online!
2. Exceptional Selection
3. Love Your Style
Our Customers From Near and Far Become Friends
Good morning, I wanted to send a note and tell you what a great experience I had in your Store yesterday. Cindy helped me find bras and a bathing suit and a dress for our Granddaughters wedding. She was patient and kind and very honest what looked ok on me as I was shopping alone. I will be back, thank you so much, also I felt safe with covid rules 🙂
Schaefer’s Ladies Wear is situated on the Square in the beautiful town of Goderich, Ont., once described many years ago as “The Prettiest Town in Canada” by Queen Elizabeth 2nd. It has been a family owned business for generations and a much beloved staple in our town.
Anne and her staff are very professional, friendly and eager to assist customers who enter the store. They have an excellent array of beautiful ladies wear, swim wear, lingerie, purses, scarves, jewelry and much more. They are always updating their stock and they keep abreast with the very latest fashion trends. (In my opinion, they also carry the very best face masks in the area with colours and designs to suit everyone‘s taste).
During this very trying Covid period, Anne and her employees have gone above and beyond, making sure that they comply to the letter with the rules and regulations set out by the Province of Ontario to ensure that Schaefer’s Ladies Wear is a very clean, safe environment in which their customers can enjoy the ultimate shopping experience. I personally have always felt very safe and completely at ease while in the store.
At this time, I would like to congratulate Anne and her loyal staff on their many years of being a highly successful business in Goderich. Thank You also for making my personal shopping in the store such a fun and pleasurable experience.
Personal Shopping - Thank you!
“I took my 87 year old mother-in-law bra shopping. The staff were amazing. One in particular was so kind in measuring, fitting and taking time to choose the most comfortable fitting bra. She took her time and never rushed my mother-in-law to make her decision! I highly recommend this store for lingerie and clothing for women of ALL ages!”
A Personal Styling Appointment
We’ll send you all the updates on latest trends, store discounts and inspiring fashion.
Love Your Style at Schaefer’s
"Seasons" Fashion Blog by Schaefer's
First things first. The tape measure is not always correct. We can also tell you that not every bra fits the same. As an example, if you measure to fit 36C, you may be a 36C in one brand, but a 38C in another brand and a 34D in another. We help you to find the best brand and fit for your body.
New Trend of Working from Home. With so many companies that have switched from working in the office to working from home, the need for business wear is much less. We have adapted our product lines to accommodate this. Focusing on more comfort for the women who like to go for a walk, out for lunch or to the grocery store/shopping. Covid has changed the way we live and we have made sure to adjust to these changes.
Schaefer’s has been a destination store since 1929. Enduring a global pandemic is certainly something new, but they are not strangers to overcoming obstacles, enduring tough times, nor being resilient. Not surprising they are making improvements to their online presence, moving forward to improve their customer experience even during this CoVid Pandemic.